Concept of Strategy !!

हाम्रो आग्रह !!

"राम्रो भोलिको लागि, आज सिकौं र सिकाऔं" भन्ने उध्येश्यका साथ संचालित, यो बल्ग शिक्षा, सञ्चार, जागरूकता, जानकारी, समन्वय, पुस्तकहरु, कक्षाहरू, आदि र समग्रमा लोकसेवा र कलेजको विद्यार्थी सँग सम्बन्धित ब्लग हो। देशमा बढीरहेको बेरोजगारी र नेपाली प्रशासनमा कमजोर कर्मचारी को समस्यालाई ध्यानमा राखी यो बल्ग निर्माण गरिएको हो । यहाँ हामी सके सके-सम्म सम्पुर्ण बिषयबस्तुहरु समावेस गर्ने प्रयास गरिरहेका छौ। जस्ले गर्दा कुनैपनि लोकसेवाको तयारी गरीरहेका र कलेज पढ्दै गरेका विद्यार्थीहरुलाई धेरै उपयोगी हुनेछ भन्ने हाम्रो विश्वास रहेको छ। तपाईपनि आ-आफ्नो ठाँऊबाट हामीलाई सहयोग गरिदिनुहुन अनुरोध गर्दछौ । तपाई सँग एदी कुनै लोकसेवाको लागी सहयोगी सामाग्रीहरु साथै बिभिन्न संकायका शैक्षिक सामाग्रीहरु छन् भने हामीलाई lcdinesh57@gmail.com र dineshlamichhane57@gmail.com मा मेल गरी सहयोग गर्न सक्नुहुन्छ । । हामी तपाईको नाम सहित बल्गमा समावेस गर्नेछौ । (बल्गमा रहेको सामग्रीहरुबाट तपाईलाई कुनै एक बिषयको मात्र आवश्यक छ भने सँगै रहेको सर्च बटमबाट आफुलाई चाहिएको मात्र खोज्न सक्नुहुन्छ ।)

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Concept of Strategy

Ø Modern organizations are facing challenges in the market due to:
ü Environmental changes
ü Shift in socio- cultural feature
ü Growing political and economic groupings
ü Advancement in IT
ü Globalization

Ø Strategy is-
v Action plan for achieving objectives effectively.
v A plan to integrate organizational goals, policies and action.
v Depends on resources and core competences.
v All about how an organization performs in long term.

Definition of Strategy

Ø Strategy is the direction and scope of an organization over the long term, which achieves advantage for the organization.

– Johnson and Scholes.

Ø A strategy is a set of decision making rules for guidance of organizational behaviour. – H. Ansoff

Ø A strategy is a unified, comprehensive and integrated plan that relates the strategic advantages of the firm to the challenges of environment. – Jauch and Glueck

Ø A strategy defines-
ü Current and future business
ü Products to be offered
ü Customers and market segments to be served
ü Value to be added for competitive advantage
ü Resources allocation for business
ü Environmental adaptation

Ø The outcomes of strategy are:
v Efficiency in resources utilization
v Improved productivity
v Quality and profitability
v Better market performance
v Competitive advantage and satisfied stakeholders.

Objectives of Corporate Strategy

ü Reduces uncertainty.
ü Take integrated view of problems.
ü Indirect control over action.
ü Make quick decisions.
ü Improve performance.
ü Effective resource management.

Characteristics of Corporate Strategy

ü A plan or pattern of actions.
ü Related with coordinating resources.
ü Concern with long future.
ü Concern with value addition.
ü Concern with environmental adaptation.
ü Fulfillment of stakeholders expectations.
ü Uncertain, complex and long term effect.